Googles Zeitgeist :Explore Serch Trends
Search Engine Optimization (SEO): News, Articles & Updates
Hello Friends,
I was just going through the SEO updates on the weekend & just came across one word which insist me to explore in more detail and that word is “Zeitgeist”. Yes, me too confused by reading the word & I decided to explore more details about it.
What is Google’s Zeitgeist ?
Google’s Zeitgeist defines the spirit of the times. As we all know, Millions of people across the globe do search on Google for hundreds of queries. Google used to store all this data & now Google is sharing this data so that, we can get some insights from the current search trend going on across the globe.
Google has developed few tools that give insights into global, regional, past and present search trends. These tools gives flexibility to research, explore, and learn from these data. SEO, Webmasters and even Business owner can use it to gain the understanding of search patterns & use them for their benefits.
Few of the tools google has to offer are,
Google Trends:
Enter up to five search terms to see relative popularity over time. It will give you the results based on time frame, regions, cities, languages and relative keywords.
Trends for Websites
Type a website address to see visitors by region and related sites visited. It gives traffic & visitor bifurcation based on Region, cities, related sites, and other search terms used.
Search Insights
Create your own lists of most popular and fastest rising queries for different geographic regions over time and by topic. Data is bifurcated by Top Search queries for that term, Region, Cities and related search terms.
Hot Trends
The top 100 fastest-rising search queries in USA. It gives daily update and very frequently updated through out the day.
I am thinking about the application & the way to use these tools offered by the google for my website. Few things which clicked in my mind are,
- To Analyze the Keyword Trends which we targeted for the website
- To Analyze the search volume of the keyword
- To get insights about the other related websites & keywords that can help me to drive more traffic
Hope you might get some more, please share your thoughts in the comments 
