3 Reasons Why Facebook Launched Community Pages

A new page creation option recently made its way on Facebook – the community page. There can be various internal as well as user centric objectives that Facebook would be looking to target by adding Community pages. Here’s what the social networking site has to say about its recent addition:

Generate support for your favorite cause or topic by creating a Community Page. If it becomes very popular (attracting thousands of fans), it will be adopted and maintained by the Facebook community.

While this may be one of the key reasons why Facebook started Community pages, it may not provide

Developing sort of a Wiki
Community pages are like Facebook Groups except that they are more publicized. Groups have limitations when it comes to privacy settings and user analytics. Due to these limitations, even though there is enough content, it isn’t public. Community pages, on the other hand, give contributors an opportunity to support favorite cause or topic. In our opinion, future sees a lot of information being added to these community pages on various topics and contributors will be easier to connect with.

Distinguishing ‘Official’ fan pages from the ‘Unofficial’ ones
Invariably, Facebook wishes businesses, organizations, and public figures to have their own official pages without leaving the slightest possibility for duplication. Previously, Facebook launched pages where non representative of the entities also created pages of their own. Facebook either removed these completely or transferred them to their rightful owners. Facebook wants ‘official’ page owners to actually own them and interact with users, spend on advertising and make them more business oriented. (Who knows, an announcement may follow making business pages paid!)

Community pages will serve the ‘non official’ purpose of sharing thoughts, social causes, and forming subject specific groups. The real purpose of creating community pages lies in having brands do serious business while others go into community pages.

Getting more content in search engines
Community pages will allow Facebook to get content rich and accurate resulting in better ranking in the search engines. They may be looking to improve indexable fan pages and their internal link structure. Community pages when linked with official pages will have tremendous clustering possibilities.

Appearance wise, community pages look exactly similar to business pages. The only difference between both of them is that when a community receives ample number of users, no single party will retain control over the page and the rights will be transferred to the particular Facebook community.

What are the other likely reasons for Facebook to add Community pages? What could be the likely impact? Please post your views in the content section below.

Softweb Solutions : Its 9th anniversary

Softweb Solutions peeping into past success and planning for future on its 9th anniversary

April 1, 2009, Illinois Chicago – Softweb Solutions, a leading IT consultant is celebrating its 9^th anniversary with great zeal. It is in short time span that Softweb has earned a remarkable name in the IT industry.

“I am extremely happy with the success of Softweb. I want to offer my heartfelt thanks to all the employees who have satisfied the clients with their dedication and skills; and who have created a great foundation for company’s growth.” Said Mr. Ripal Vyas, CEO of Softweb.

Since its inception, Softweb has been among the most dynamic names of the Software industry delivering Custom Software Development , Website Design and Development, ERP Implementation , Customer Relationship Management and Search Engine Marketing.

In its small journey Softweb has achieved few of the most prestigious titles; such as,

• Microsoft Gold Certified Partner
• Microsoft Dynamics NAV Partner
  
• ISO 9001:2000

Softweb also has worked for Fortune 500 clients and delivered excellent services satisfying all their needs. Having highly skilled resources across North America, Europe, and India, Softweb can take full advantage of multiple time zones to deliver cost effective services with quality and flexibility.

5 Ways to build traffic using Twitter

Search Engine Optimization (SEO): News, Articles & Updates

Hello Friends,

With Web 2.0, Social Media is now becoming a powerful way & great medium of communication. Up till now, Facebook & Now, TWITTER seems like leading a market. On many blogs it refereed as Google Killer, but I think, its in all ways much more different then the Google. Its a social media to share your word.

Being a SEO, I always used to search for Business in every new thing I came across. Can’t help it and I found such a nice article on Shoemoney.

So, I was wondering what can be done Or How I can use this most bubbling site to increase traffic for my website, and as a result, here are 5 most useful way to increase the traffic using twitter for your website. I tried to conclude it in my way from what I learned through readings on various sources including Shoemoney & my personal experience on Twitter.

5 ways to build traffic using Twitter

1. Twitter Search

Search.Twitter.com is still into Beta version. It uses the same funda as Google, Keywords. FInd your customers using most relavant keywords. Join them, Follow their conversions, offer them the interesting and usefull stuff. Be helpful. Be courteous. Don’t be too pushy.

There are few client side tools available to help you get in stream with whats going on. The fund is simple yet effective. Talk to people, show them what they need & sell your product.

2. Find the Influencers in Your market

Twitter is a social media & In Social Media, Influencers plays a key role. For ex, If Neil Patel says something then it has a value, If Rand Fish says something it has a value, It Matt Cutt is posting something it becomes a talk of the town. So, find out the influencers in your market.

Follow them, talk to them, make them show your services & get their reviews.

3. Profile Description

Its very basic yet very important. Create a relevant profile description. Use the keywords which your potential visitors might use to locate your product / services.

4. Relevant Twitter Domain

A contextually relevant Twitter URL is an a powerful way to build
trust with potential customers. Relevant domain with relevant keyword is a powerful tool

5. Twitter URL in Email Signature

Make sure you attach your Twitter URL to your email signature. It’s amazing how many customers you interact with on any given day via email may use TWITTER.

Do you have something else in mind to increase the traffic, share it with the world using Twitter/ post it as comments.

Let me start implementing what I have suggested, you can reach me on Twitter @amishkeshwani/ @softwebchicago

Googles Zeitgeist :Explore Serch Trends

Search Engine Optimization (SEO): News, Articles & Updates

Hello Friends,

I was just going through the SEO updates on the weekend & just came across one word which insist me to explore in more detail and that word is “Zeitgeist”. Yes, me too confused by reading the word & I decided to explore more details about it.

What is Google’s Zeitgeist ?

Google’s Zeitgeist defines the spirit of the times. As we all know, Millions of people across the globe do search on Google for hundreds of queries. Google used to store all this data & now Google is sharing this data so that, we can get some insights from the current search trend going on across the globe.

Google has developed few tools that give insights into global, regional, past and present search trends. These tools gives flexibility to research, explore, and learn from these data. SEO, Webmasters and even Business owner can use it to gain the understanding of search patterns & use them for their benefits.

Few of the tools google has to offer are,

• Google Trends
• Trends for Websites
• Search Insights
• Hot Trends

Google Trends:
Enter up to five search terms to see relative popularity over time. It will give you the results based on time frame, regions, cities, languages and relative keywords.

Trends for Websites
Type a website address to see visitors by region and related sites visited. It gives traffic & visitor bifurcation based on Region, cities, related sites, and other search terms used.

Search Insights
Create your own lists of most popular and fastest rising queries for different geographic regions over time and by topic. Data is bifurcated by Top Search queries for that term, Region, Cities and related search terms.

Hot Trends
The top 100 fastest-rising search queries in USA. It gives daily update and very frequently updated through out the day.

I am thinking about the application & the way to use these tools offered by the google for my website. Few things which clicked in my mind are,

• To Analyze the Keyword Trends which we targeted for the website
• To Analyze the search volume of the keyword
• To get insights about the other related websites & keywords that can help me to drive more traffic

Hope you might get some more, please share your thoughts in the comments

Google Health : Share Your Medical Records Online

Search Engine Optimization (SEO) : News, Articles & Updates

Hey Friends, I was just going through the updates about various search engine & there is news going on about the Google update. No, don’t worry, its not any major search algorithm update but its something for better user experience. Many of you are aware of the Google Health. Google Health offers you to,

• Organize your health information all in one place
• Gather your medical records from doctors, hospitals, and pharmacies
• Keep your doctors up-to-date about your health
• Be more informed about important health issues

Now, In addition to this service, Google Health has introduced two new functionality to help users. These facilities of Google help will enable users to share their medical information with friends, family members and medical staff.

The very first functionality is called as “Share This Profile”. It is an email-based tool that enables you to give online access of your Google Health profile to some one else.

The second functionality is “offline sharing“. It’s a print feature that creates a wallet-size hard copy of your profile that shows your blood group, medications you have taken, treatment conditions, and treatments given to you.

Google Health is an online functionality, Privacy and security are major concerns for google. In response of these concerns for users, Google says that, it has taken care of the same.

Following are few steps Google will took to ensure security concerns,

• The link will expire after 30 days.
• You can stop sharing your profile any time.
• The access link will only work in connection with the email address you send it to.
• The recipient can only view your health profile, can not modify it.
• The details of your profile access will be visible to you.

Google is now expanding its functioning areas day by day, earlier Google was known as Search Engine but today, it is much more than that. Google is growing day by day, it’s really interestign to know that, there are so many things which are yet to be explored. Let’s see What more Google had for us in the near future.