Promoted Tweets Unveiled

Tweets are buried within seconds after their promotion as they are easy to write and publish quickly. The promotional part of the tweet becomes less effective as the time to see the tweet reduces substantially. So, Twitter recently introduced promotional tweets, which fills this void. Promoted Tweets also provide Twitter the opportunity to monetize on their vast reach. The new concept combines organic search with paid promotions.

Promoted Tweets are unlike normal ads thrust upon the users whether they like them or not. The control switches over to the hands of users as only those promoted tweets float that engage users the most. It pushes marketers to be creative and engaging to lure users to retweet, reply or add the tweets to their favorites. Twitter names this phenomenon of keeping the tweets afloat as ‘resonance’.

The main features of Promoted Tweets are:
• A single Promoted Tweet appears on the top of search results for a particular keyword. Currently, the payment goes for 1,000 views but it is susceptible to changes as resonance algorithm evolves.

• Twitter allows the online advertiser to reserve a keyword, set a budget and select a tweet to promote. Promoted Tweets have sub-text written as ’Promoted by Company Name’ and the number of retweets are mentioned at the bottom right.

• Only the promoted tweets that have a high ‘resonance’ factor stay up in the twitter stream and are seen in the search results. If people ignore it, the advertiser loses the privilege of posting promoted tweets and the rest of the budget is returned to them.

• For now, Twitter has only given right to select companies including Sony Pictures, Virgin America, Starbucks and Best Buy for posting promoted Tweets. Twitter plans to gauge the success of promoted tweets to extend the concept to other advertisers keen on twitter promotions.

• Online advertisers are using their creativity to find out new ways of engaging the audience by posting exciting offers, short narratives, appeal for causes, etc.

Do you have any new ideas on interacting with your audience via Promoted Tweets? Please post your opinions in the comments section below.

Social Media: A Hyped phrase or Reality

Social Media Marketing

Do you wonder whether the social media channels like Facebook, YouTube and Twitter are just time-wasting tools or money making? Actually, Social media marketing is one of the best ways to create your brand image in the market increasing traffic on your website. It has revolutionized the marketing strategies, trends and ways. Not believing in any hypothetical data, Softweb Solutions can show you the reason of the fervor for Social Media Marketing. See this, and know what your business could get maximizing Social Media Marketing.

Social Networking Sites Are For All Age Group People

Social Networking sites are becoming craze among the people of all age group in UK. More and more people are spending time on any of the famous social networking sites, whether for getting information or for promoting their business.

The data given by ComScore states that everyone is spending time on internet by surfing social networking sites like Facebook or MySpace or twitter or anything else. It shows clear interest of everybody in social networking sites.

uk_social_networking

5 Ways to build traffic using Twitter

Search Engine Optimization (SEO): News, Articles & Updates

Hello Friends,

With Web 2.0, Social Media is now becoming a powerful way & great medium of communication. Up till now, Facebook & Now, TWITTER seems like leading a market. On many blogs it refereed as Google Killer, but I think, its in all ways much more different then the Google. Its a social media to share your word.

Being a SEO, I always used to search for Business in every new thing I came across. Can’t help it and I found such a nice article on Shoemoney.

So, I was wondering what can be done Or How I can use this most bubbling site to increase traffic for my website, and as a result, here are 5 most useful way to increase the traffic using twitter for your website. I tried to conclude it in my way from what I learned through readings on various sources including Shoemoney & my personal experience on Twitter.

5 ways to build traffic using Twitter

1. Twitter Search

Search.Twitter.com is still into Beta version. It uses the same funda as Google, Keywords. FInd your customers using most relavant keywords. Join them, Follow their conversions, offer them the interesting and usefull stuff. Be helpful. Be courteous. Don’t be too pushy.

There are few client side tools available to help you get in stream with whats going on. The fund is simple yet effective. Talk to people, show them what they need & sell your product.

2. Find the Influencers in Your market

Twitter is a social media & In Social Media, Influencers plays a key role. For ex, If Neil Patel says something then it has a value, If Rand Fish says something it has a value, It Matt Cutt is posting something it becomes a talk of the town. So, find out the influencers in your market.

Follow them, talk to them, make them show your services & get their reviews.

3. Profile Description

Its very basic yet very important. Create a relevant profile description. Use the keywords which your potential visitors might use to locate your product / services.

4. Relevant Twitter Domain

A contextually relevant Twitter URL is an a powerful way to build
trust with potential customers. Relevant domain with relevant keyword is a powerful tool

5. Twitter URL in Email Signature

Make sure you attach your Twitter URL to your email signature. It’s amazing how many customers you interact with on any given day via email may use TWITTER.

Do you have something else in mind to increase the traffic, share it with the world using Twitter/ post it as comments.

Let me start implementing what I have suggested, you can reach me on Twitter @amishkeshwani/ @softwebchicago

SEO in Recession Time

Search Engine Optimization (SEO) : News, Articles & Updates

Hello Friends,

Search Engine Optimization has always remain an exciting & ever changing field. SEO is all about, optimizing the way you through your ideas, thoughts, services, products or anything you want to share with the world. Its all about reaching out to the people. This blog will give you all latest news, articles, updates happening in & around the industry. So, bookmark this blog for your future reference & keep clicking

SEO in Recession time

As we all know, the world economy is suffering from recession. SEO has always remain the best option to get online visitors with low coast & long impact. It’s interesting to know, what will be Companies view for the SEO activity. Search Engine Land, to-day share a great post about the impact of economy on the SEO industry. eMarketer’s latest report named Search Marketing Trends: Back to Basics says that Companies have realized the value of SEO & the impact of Online business and thus search marketing budgets, SEO budgets will increase in the next five years, while paid search budgets will decline in comparison to the overall marketing budgets for companies.

MediaPost recently reported that, the growth for SEO industry will not only remain constant but increase from 17.7% in 2009 to 20.3% in 2013.

Following chart was shared on FLickr by eMarketers:

SEO Growth

SEO and Internet Marketing industry will continue to grow in the upcoming years. It has been predicted that, SEO market will be reaching $23.4 billion by 2013, which was $12.2 billion in 2008.

Followign chart shows the details:

SEO Cost

It seems that, SEO will be the need of each & every business who has online presence. A genuine & ethical SEO company can only give you success in the online market. But, every business having online presence will need SEO company to survive their top presence, to gain popularity in the online market, to build up a reputation through various social media, to gain the leads and to reaching out to the people in a most cost effective manner. R u looking for SEO company to enhance your web presence ? You can contact us to get all your answers for SEO/internet Marketing.